Could Gaming Be the Next Golden Goose for Direct Marketing?
The strong performance of video games and the proliferation of social gaming (via Facebook, MySpace, Yahoo, etc.) has been one of the few retail bright spots despite the continued economic downturn....
View ArticleThe Reports of My Death Have Been Greatly Exaggerated
The drumbeat of direct mail’s demise seems to have been unending the last several months. Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow...
View ArticleDoes Anyone Remember How to K.I.S.S.?
Is it just me, or have we all lost our ability to clearly describe what’s happening around us? The old adage of Keep It Simple Stupid (KISS) appears to going the way of the do-do bird. As agencies, we...
View ArticleDigital coupons transforming CPG
I am amazed at how digital couponing has transformed the packaged-goods industry (please see a recent article here: http://goo.gl/3axDV). Recently, one of my packaged goods clients recently asked me...
View ArticleReports of direct mail’s death are grossly exaggerated.
One of our retail clients had become so committed to digital marketing, they are just now re-gaining sight of the real challenge, that consumer behavior is really fragmented right now. Here is a topic...
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